After Strong UP Growth, Infusiion Makes Strategic Entry into Delhi

Infusiion Expands to Delhi After Strong Performance in Uttar Pradesh India, 03rd January, 2025 – Infusiion, the refreshing drinks brand known for its youthful and easy-going identity, is now entering the Delhi market after witnessing impressive acceptance and strong performance in the Uttar Pradesh region. The brand has steadily grown its presence in UP, gaining traction among consumers and retail partners alike, and its expansion into the national capital marks a significant next step in its journey.

Infusiion has positioned itself as a contemporary drinks experience that resonates with today’s social and flavor-forward consumers. The brand emphasizes light, enjoyable, and modern drinking moments, making it a choice that fits seamlessly into gatherings, occasions, and everyday unwinding. With Delhi’s dynamic and diverse consumer base, the city is a natural next step for Infusiion.
Yash Saini, CEO & co-founder, said, “Infusiion has seen strong traction in UP, and its growth reflects a genuine connection with consumers. Entering Delhi is an important milestone, and we look forward to bringing the brand to a wider audience that values refreshing, contemporary choices.”

Grihy Beverages Pvt Ltd, a part of the Grihy Group established in 2022, continues to expand its footprint in the drinks category with a manufacturing-led, multi-vertical approach. The company has been steadily strengthening its beverage portfolio with products that are contemporary, consumer-focused, and aligned with evolving market preferences.
As part of its upcoming expansion in the spirits segment, Grihy Beverages Pvt Ltd is preparing to introduce two new drink expressions—TRINETRA and LEADER’S LEGACY. These launches represent the next step in the company’s strategy to diversify its offerings and build a robust presence across categories.
While detailed product profiles and release timelines will be shared closer to launch, the brand confirms that these new drinks are part of a broader pipeline, with additional expressions already lined up for future rollout.

This expansion reflects Grihy Beverages Pvt Ltd’ ongoing commitment to developing a well-rounded, forward-looking portfolio that caters to the tastes of a new generation of consumers.

About Grihy Beverages Pvt Ltd
Grihy Beverages Pvt Ltd is the drinks arm of the Grihy Group, focusing on building distinct, contemporary drinks brands for the Indian market. With Infusiion as a key offering and two new brands in the pipeline, the company continues to expand its footprint across categories.
For more information, visit:
https://grihy.com/
https://infusiion.in/